E-commerce website
Retail & E-commerce · Jewelry
Martin Luxury Watches & Jewelry
Boutique store for luxury watches, fine jewelry and bags

The challenge
Every piece is unique, so two buyers must never pay for the same watch, and luxury buyers expect complete specifications before they spend. The client also wanted card, bank-wire and crypto payments, and the legal name "…, Inc." shown consistently everywhere.
What I built
A PHP 8.3 storefront running on Vercel with a Neon Postgres database. Collections for watches, jewelry, bags and new arrivals have filters kept in the URL, and product pages have a swipe gallery and grouped specifications. At checkout the piece is rechecked under a lock and reserved: 30 minutes for card, 60 for crypto and 3 days for wire, and expired holds return it to stock automatically. The staff admin manages orders, products and enquiries, and won't publish a listing with missing specs, a short description or no photos.
Result
A complete, working store, live for client review with sample products and prices, plus enquiry forms for sourcing a piece, custom jewelry and private consultations. It's fully usable without JavaScript, and motion switches off for visitors who prefer reduced motion.
Highlights
- Card, bank wire and crypto (BTC, ETH, USDC, USDT) checkout with timed holds on each unique piece
- Staff admin for orders, products and enquiries, with 32 required spec fields for every watch
- Cinematic motion with no libraries: intro reveal, draggable carousel, page transitions
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